Toyota // Broadcast & Digital

Toyota wanted to talk about their strong presence here in the United States, in terms of how many Americans are employed at their plants across America. For the e-magazine ad, we put a camera on a car going through a production line at a Toyota plant in Kentucky, showing all the people who worked on it. The user was prompted to scrub the video, which would reveal the name and years of employment for each worker. // Role: Creative Director (also Art Director on the e-magazine ad)

Broadcast


e-magazine ad

Video for above e-magazine ad