Monster // Broadcast

Some broadcast we made for Monster. The first one was a Super Bowl spot. The agency-wide brief was: "Don't be funny" which, for a Super Bowl assignment, was questionable. But this was the winner. The next one – a :30 with a :15 follow-up – was presented at the same time and they liked it enough to make it a few months later, when they realized that funny was better. // Role: Art Director