The Wall Street Journal
America’s Most Trusted Newspaper //OOH
A Reuters Institute/YouGov poll ranked The Wall Street Journal “America’s Most Trusted Newspaper” for 2018. I was given a day to come up with an idea for a corner digital OOH unit at 34th and 7th Avenue to announce the news. It was so well received at The Wall Street Journal and parent NewsCorp that we made a print version and developed it into a larger campaign. // Role: Creative Director/Writer/Art Director
Following is the extension of the campaign, expanding the left/right idea into all walks of American life. This was meant to roll out as ads in the WSJ, subway posters, and digital/social media, but the planning shifted at the last minute and the work was shelved. // Role: Creative Director/Writer/Art Director
See Where The Money Leads: A Digital/Social Campaign
Digital films
The Wall Street Journal’s business is reporting about business. For this reason, their stories often come about by uncovering transactions, data, and money trails. Before the Stormy Daniels story took on a life of its own, it was the WSJ who first broke the story by finding the trail of hush payments to her and Karen McDougal. Other stories included Facebook’s sharing of data, and the Theranos and college admissions scandals. // Role: Creative Director/Art Director/co-Writer
Social & Paid units
The social posts and paid units were made by our the agency’s production group housed within Dow Jones/WSJ. // Role: Creative Director
Inside Opinion: Documentary
A short film about The Wall Street Journal’s Opinion Page
What makes Opinion different from News? This was the brief we were asked to answer in this documentary short film. Told over the course of a day, we follow five members of the Opinion staff, including Editor Paul Gigot, as they take us through how their stories are shaped by research, facts, and hard work. // Role: Creative Director/Art Director/co-Writer