Toyota // Broadcast & Digital
Toyota wanted to promote their strong presence here in the United States, in terms of how many Americans are employed at their plants across America. We created this TV spot and a digital magazine ad. // Role: Creative Director
e-magazine ad
After touring a Toyota plant in Kentucky and seeing watching the impressive process of a car being assembled piece by piece, person by person, I thought it would be interesting to mount a camera on a car going through the production line, showing all the people who worked on it. The user was prompted to scrub the video, which would reveal the name and years of employment for each worker. // Role: Creative Director/Art Director
