ExxonMobil "Be An Engineer" // Digital/Social Campaign

ExxonMobil is a supporter of kids pursuing careers in STEM fields. For this campaign, we convinced them to use humor as way to reach this young audience, who is not predisposed to responding to ExxonMobil's typical messaging. The idea was simple: imagine what life would be like in a world without engineers. This began as an all-social effort, but they like the films so much that they ended up running them on broadcast and other paid digital media. // Role: Senior Creative Director/Art Director


Films

 
 
 
 

Social Push

We ran the films, as well as other “world without engineers” posts, on all social media channels. These drove to a Tumblr page filled with posts about the surprising things engineers are doing, as well as more humorous insights into an imaginary world without engineers.