ExxonMobil "Be An Engineer" // Digital/Social Campaign

ExxonMobil is a supporter of kids pursuing careers in STEM fields. For this campaign, we convinced them to use humor as way to reach this young audience, who is not predisposed to responding to ExxonMobil's typical messaging. The idea was simple: imagine what life would be like in a world without engineers. This began as an all-social effort, but they ended up running the films on broadcast and other paid digital media. All posts, including these films, tweets, Vines, etc., drove to a Tumblr page filled with posts about the surprising things engineers are doing, as well as more humorous insights into an imaginary world without engineers. // Role: Senior Creative Director/Art Director