Canon "Your Second Shot" // Digital/Social & Broadcast

To demonstrate how well Canon's point-and-shoot's can get great images in all sorts of conditions, we invited people to share their stories of a special moment that was captured by a decidedly un-special photo. A lucky few were then invited to re-live the moment, and to have the memory preserved properly, courtesy of Canon's SD4500IS. Here is the first in the series, about a couple who traveled to Barcelona to have their photo taken in the same café where her parents met, but the shot was blurry and dark. So Canon flew them back to relive the moment - and to finally get the photo right. // Role: Creative Director

Case study film

Broadcast and paid digital unit